Welcome to Laker Labs. Your brand's personal makeover stylist.
Branding / Strategy / Creative / Content / Web Design /
Branding / Strategy / Creative / Content / Web Design /
Services
Clear, confident brands are built through thoughtful strategy and strong design. The core services offered—Rebranding, Web Design, and Media Management—focus on shaping a cohesive brand presence from the ground up. From refining brand identity to developing modern, high-performing websites and managing the media that represents your business, each service is designed to help brands connect with their audience and move forward with impact.
Media Management
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Content Planning
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Graphic & Visual Creation
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Post Scheduling
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Caption Writing
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Brand Consistency
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Performance Monitoring
Web Design
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Custom Website Design
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Responsive Design
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Strategic Page Structure
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Brand Integration
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Conversion-Focused Layouts
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Launch Support
Brand Strategy
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Primary Logo
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Secondary Logo Variations
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Brand Marks / Submarks
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Strategic Color Palette
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Typography System
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Supporting Brand Graphics
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Brand Guidelines
Meet the Owner
Hi, I’m Lydia Laker. I partner with brands to redefine how they show up in the world. From global names to ambitious small businesses, I help companies sharpen their identity and elevate their presence.
As a native Indiana Hoosier, my background spans the nonprofit, tech, agency, hospitality, and B2B worlds—giving me a well-rounded perspective on brand building and the flexibility that comes from having done a little bit of everything. I work full-time in the ad tech industry, and brand design is a creative passion I pursue alongside it.
I’m especially drawn to reimagining the look and feel of a brand, crafting visual systems and experiences that resonate deeply with the people they’re meant to reach.
I look forward to collaborating with teams and founders ready to push their brand identity further. ✨
Let's Work Together
Ready to elevate your brand? Let’s start today.